Top-Parfémy.sk is an online perfumery with the goal of providing high-quality products at reasonable prices. They are the official distributor of Yodeyma Paris perfumes.
I was asked to design a logo and a variety of items presenting corporate identity.
Scope of the project
Company logo / Corporate letterhead, envelope and business cards / Style guide
Tools I used
Pencil sketching / Wacom Intuous pen tablet / Affinity Designer & Affinity Photo
After the client’s brief, having analyzed the target audience and having done the market research I started developing different types of logos: wordmarks, combination marks, and symbols. I worked over several stylistic directions.
As for the colour palette, the search didn’t take long because the client primarily set their preferences on light and luxury design within white/black, rose gold or shades of copper. So, the main search was focused on shapes and imagery.
The final logo design brings together a luxurious and high-end symbol that is formed by two beginning letters T and P. Together they form a logo that speaks to the client’s customer and delivers its message.
After the logo was approved, I continued to work on branded items design. The items included a business card, an envelope and letterhead.
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