top-parfemy.sk logo case study branding by michael maleek djibril

About

Top-Parfémy.sk is an online perfumery with the goal of providing high-quality products at reasonable prices. They are the official distributor of Yodeyma Paris perfumes.

My TASK

I was asked to design a logo and a variety of items presenting corporate identity.

Scope of the project

Company logo / Corporate letterhead, envelope and business cards / Style guide

Tools I used

Pencil sketching / Wacom Intuous pen tablet / Affinity Designer & Affinity Photo


Creative Process

After the client’s brief, having analyzed the target audience and having done the market research I started developing different types of logos: wordmarks, combination marks, and symbols. I worked over several stylistic directions.

As for the colour palette, the search didn’t take long because the client primarily set their preferences on light and luxury design within white/black, rose gold or shades of copper. So, the main search was focused on shapes and imagery.

The Logo

The final logo design brings together a luxurious and high-end symbol that is formed by two beginning letters T and P. Together they form a logo that speaks to the client’s customer and delivers its message.

top-parfemy.sk logo grid system by michael maleek djibril
top-parfemy.sk logo case study by michael maleek djibril
logo design colour variations top-parfemy.sk by michael maleek djibril
Colour variations. Also, a monochromatic variant was provided to be used in cases when colour couldn’t be applied.

Basic Stationery

After the logo was approved, I continued to work on branded items design. The items included a business card, an envelope and letterhead.

branding stationery design top-parfemy.sk by michael maleek djibril

Check the next case study: Monastis


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